Transparency, instant skills, loco-movement, “helpfull” with two L’s — if you don’t know about these trends, then you are at a disadvantage to competitors that do.
In this free podcast, green industry expert Judith Guido talks about several trends and explains that contractors who adopt them benefit by differentiating themselves as innovators, increase their name awareness and have the potential to attract high-quality employees.
This is a follow-up to an earlier podcast that introduced the topic of industry trends. You can listen to Industry Trends, Part I here.
Judith Guido is chairwoman and founder of Guido & Associates. She has worked in the green industry for more than 25 years, and specializes in developing strategy, branding, sales, marketing, research, product development and mergers and acquisitions. Approximately every other month, Guido will join us in talking about business-related issues she identities as important in generating growth, creating differentiation, building a world-class team and creating a sustainable competitive advantage in the green industry.
Advice or suggestions provided by Ms. Guido are statements of general applicability that may or may not apply to businesses, whose circumstances and operations may vary. The opinions of Ms. Guido do not necessarily reflect the opinions of Vermeer Corporation, its dealers or its affiliates.