Boring through the history of Vermeer HDD innovation

A man sits on a horizontal directional drill that is working in front of a dam

In the late 1980s, the Vermeer team embarked on a journey that would revolutionize the underground construction industry. The introduction of horizontal directional drilling (HDD) technology not only transformed Vermeer but also reshaped how utilities are installed worldwide. This is the story of Vermeer HDD innovation — a tale of vision, perseverance and groundbreaking engineering.

The origins of Vermeer HDD technology

The seeds of Vermeer HDDs were planted in 1989 when Gary Vermeer had long envisioned a tool that could install infrastructure underground without open cuts. Gary’s daughter and Vermeer Chair Emerita, Mary Andringa, recalling those early days, said, “My dad thought it sounded very interesting. In fact, he said, ‘I’ve always thought there should be some kind of a tool that’s like the animal mole that can literally bring infrastructure in the ground without having to open cut it.'”

This vision, coupled with growing demand from dealers for directional drilling equipment, spurred Vermeer into action.

The first Vermeer HDD units

In February 1991, Vermeer introduced its first HDD units, initially called “EasyBore.” Jim Rankin, an early engineer on the project, remembered the challenges of those first machines: “It was a struggle early on. Just the different things that we fought through.”

These early units required significant manual labor. Operators had to carry rods out manually, push racks through ditches for setup and pound stakes with sledgehammers. Despite these challenges, the technology’s potential was clear. Dealers and contractors who tested the units provided enthusiastic feedback, leading to many orders.

Rapid growth in underground construction

Vermeer quickly recognized the need for continuous improvement. In 1993, the team introduced the first self-contained drill, a move that catapulted sales. Andringa noted, “Sales soared, increasing by 400% in its second year of production and another 100% the year after.”

Key innovations during this period included:

  • The Firestick® drill rod: Developed around 1994 – 1995, this one-piece forged steel rod significantly improved bore completion rates. Rankin emphasized its importance: “When you think of everything that’s happened on a drill, the number one thing is the rod.”
  • The rod loader: Inspired by everyday items like toothpick dispensers, this innovation significantly reduced manual labor.
  • Improved locating technology: Partnering with Digital Control Incorporated (DCI), Vermeer integrated pitch and roll information into their systems. Ed Savage, a Vermeer HDD product specialist at the time, recalled, “Once we got DCI with pitch and roll, it was just a game-changer. We could speed up. We were so much more efficient.”

Training and HDD market development

Recognizing that HDD was not just a new product but a new industry, Vermeer invested heavily in training and education. Andringa explained, “We decided to take the training on the road. And I think that made a huge difference. We were training in local conditions, and we trained a lot more people that way.”

This commitment to education helped grow the market and establish Vermeer as a leader in the HDD industry.

Overcoming challenges in underground construction

The late 1990s saw explosive growth in the HDD market, with Vermeer at the forefront. However, the 2000 dot-com bust brought new challenges. Andringa remembered, “Our directional drill sales dropped by 90%. We actually closed Plant 7 for a little while, which we had really designated as the HDD plant.”

Yet, this setback spurred further innovation. Vermeer implemented lean manufacturing processes and focused on developing more efficient, user-friendly machines. This approach not only helped weather the downturn but positioned Vermeer for future success.

Environmental impact of HDD innovation

As HDD technology evolved, its environmental benefits became increasingly apparent. Andringa shared a story that exemplifies this: “They needed to get an electrical line to a school, and there was a swamp between where the one line was and where they had to connect. And the citizens were adamant that there was no way they could open cut and go through that swamp. … But we did a directional drill. We connected it, and the frogs never knew we were there.”

This ability to install utilities with minimal surface disruption opened new applications for HDD technology, particularly in environmentally sensitive areas and urban settings.

The future of Vermeer HDD innovation

Today, Vermeer continues to innovate in the HDD space. Clint Recker, product manager for Vermeer HDD equipment, points to digital technologies and automation as key areas of development. “We’re really designing equipment that can be as productive as possible and figuring out ways to decrease that learning curve,” he explained.

Vermeer focuses on addressing labor challenges in the industry. This includes developing equipment that is efficient to operate and requires less physical effort, as well as exploring digital solutions for bore planning and productivity tracking.

From its humble beginnings to its current status as an industry leader, Vermeer HDD technology has truly transformed underground construction. Through continuous innovation, a commitment to solving customer challenges, and a vision for more efficient utility installation, Vermeer has written – and continues to write – a significant chapter in HDD industry history.

Vermeer Corporation reserves the right to make changes in engineering, design and specifications; add improvements; or discontinue manufacturing at any time without notice or obligation. Equipment shown is for illustrative purposes only and may display optional accessories or components specific to their global region.

Please contact your local Vermeer dealer for more information on machine specifications. Vermeer, the Vermeer logo and Firestick are trademarks of Vermeer Manufacturing Company in the U.S. and/or other countries.

© 2024 Vermeer Corporation. All Rights Reserved.

Light shines from behind a shadowed horizontal directional drill

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