Contractors often think that infusing their businesses with sustainable practices will force them to charge more for their services and hurt their profitability. That’s just not the case, industry expert Judy Guido says, and in fact, companies with sustainability embedded into their strategy are on average more profitable than companies that do not.
In this free podcast, Judy defines the terms “green” and “sustainable,” debunks myths about sustainability and discusses the market drivers of sustainability.
Judith Guido is chairwoman and founder of Guido & Associates. She has worked in the green industry for more than 25 years, and specializes in developing strategy, branding, sales, marketing, research, product development and mergers and acquisitions. Approximately every other month, Guido will join us in talking about business-related issues she identities as important in generating growth, creating differentiation, building a world-class team and creating a sustainable competitive advantage in the green industry.
Advice or suggestions provided by Ms. Guido are statements of general applicability that may or may not apply to businesses, whose circumstances and operations may vary. The opinions of Ms. Guido do not necessarily reflect the opinions of Vermeer Corporation, its dealers or its affiliates.