Article contributed by Hillary Ferry, digital marketing director at Two Rivers Marketing
As an advanced social media marketer, you’ve mastered the basics, and now you’re ready for some next-level tips to help grow and maintain your tree care business. Combined with the right marketing tactics, social media can help you reach new prospects and customers, increase your Google rankings, and continue to engage customers and build community around your brand.
Here are three advanced marketing tips to help take your tree care business to the next level:
Facebook advertising
Social media is growing by leaps and bounds every day, which can make it challenging to break through the clutter to reach your audience. Facebook Ads can be one of the most effective ways to advertise online, and they can help you do just that. With Facebook’s targeting options, you can reach your audience at the right time with just the right offer.
Take advantage of the following Facebook advertising targeting options to reach people who are looking for your business:
- Location: Reach your customers in the areas that you serve, down to zip code or a specific area (10, 25, or 50 miles or custom) around your business.
- Demographics: Choose the audiences that you want to see your ads by age, gender, interests — and even the languages they speak.
- Interests: Target customers by the content they’re interested in on Facebook, including things they share on their timelines, pages they like, and other activities on and off Facebook.
- Behaviors: Find customers based on the things they do — like shopping behavior, the type of phone they use, or if they recently purchased a new home.
- Custom audiences: Reach people you already know on Facebook by uploading a list of email addresses, phone numbers or people who visit your website.
Google AdWords, Bing Ads and PPC
According to Search Engine Journal, 93 percent of online experiences begin with a search engine, which makes search engine pay-per-click (PPC) advertising a valuable marketing tool for your business. Complement your social media efforts with a PPC strategy that drives traffic to your website and online channels. Start with the basics for Google AdWords or Bing Ads to set up your campaigns, and don’t forget to take advantage of social extensions to increase the effectiveness of your ads.
Similar to Facebook ads, PPC ads offer a variety of targeting options, including:
- Keyword targeting: Choose words or phrases relevant to your services so your ads appear when customers search for those terms.
- Location and language targeting: Choose the language and geographic locations, down to cities, territories or even a radius around a location.
- Device targeting: Show your ads to the right people across all devices, based on their specific location, time of day and device type.
- Audience targeting: Show your ads to people who have previously visited your site by using remarketing lists for search ads (RLSA).
Video marketing
Video marketing is exploding across the Internet, and it is a great way to reach your audience and showcase your brand’s visual story. With Facebook now rivaling YouTube for daily video views, there are a variety of ways to repurpose and share video content through your social media channels. Take advantage of this growing trend by creating captivating videos that are interesting, relevant and valuable to your audience, such as the latest in tree care tips and techniques, or how homeowners or businesses could benefit from your tree care services.
While it’s important for your tree care business to remember the basics of social media, these advanced tips can really give you a competitive edge. The sky is truly the limit with social media marketing, and you get out what you put in. Instead of being stumped by implementing the same marketing tactics week after week, try a few of these advanced tips and watch your business rise above the competition.
Advice or suggestions provided by Ms. Ferry are statements of general applicability that may or may not apply to individuals or businesses, whose circumstances and operations may vary. The opinions of Ms. Ferry do not necessarily reflect the opinions of Vermeer Corporation, its dealers or its affiliates.