Employee retention isn’t always about salaries

Written in conjunction with Two Rivers Marketing

Money isn’t everything. This phrase is often said as an afterthought, but an increasing number of studies are providing factual support for the well-used expression. One study reports that 56 percent of U.S. adults ages 24–54 surveyed would trade a salary increase for certain perks. Employee benefits and incentives can be a powerful recruiting and retention tool. Perks can be a great way to boost employee satisfaction and, in turn, company culture and productivity.

Here is a list of some potential perks business owners could offer employees:

  1. Vacation days and paid time off

    After health and dental insurance, paid time off is the most sought after employee benefit. Consider adding a few extra vacation days to your employee benefit plan if salary increases are not an option.

  2. Training

    It’s no secret that proper training is crucial to being successful in the tree care industry, and this benefit might be a win-win situation for both your business and your employees. When you invest in training opportunities, you’re not only ensuring your crew members are safe and efficient on the jobsite. You’re also creating an opportunity for your employees to grow and advance within their occupation. Take it a step further and offer career planning sessions with your employees to help them map out their professional goals.

  3. Think outside the basics

    Does your city have reliable public transportation? Your employees might appreciate transit passes. Maybe members of your crew are working on their upper body strength in order to become better climbers — a survey found that 24.1 percent of respondents said a gym membership was the perk they desired most.

  4. Team-building opportunities and outings

    If you live somewhere that has professional or semiprofessional sports teams, organize an outing for your entire crew. If a severe storm hits a nearby area, maybe set aside some time to volunteer in cleaning up the storm debris together as a company. This will not only be good for both you and your employees’ morale, but it will also showcase your company as an active member of your community.

  5. Ask for input

    It’s no secret that people thrive on being included and heard. When an employee’s opinions are weighed and considered by their superior, it encourages a healthy dialogue between workers and employers. Provide regular opportunities for your employees to offer their thoughts on what your company is doing well in addition to their ideas for improvement.

  6. Invest in labor-saving equipment

    Machines like mini skid steers can help reduce manual labor and fatigue among your employees. If a mini skid steer isn’t quite in the budget, a winch kit addition can also make a big difference on tree care jobsites.

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